A Quick Guide to Trade Show Displays

Trade shows and business expos are an excellent opportunity to get your company’s name out there. Still, it can be a bit confusing figuring out what the best signage options are for these events. Should you go big and glitzy, or small and conservative? How does your brand message factor into your sign choices? And how in the world do those retractable banners stay up?

Well, never fear, because this blog post has you covered. We’ll go over the basics of trade show displays so that you can plan your own dazzling display. You’ll hopefully feel more prepared and confident about any upcoming trade show. So, get your foldout table and brochures ready, because here we go!

 

Throws and Tables Aplenty

First things first, you need a table for your trade show display. Preferably, it should be a foldout table, as those are lightweight and easy to transport. Add in a beautiful fabric throw and you should be set. Make sure your fabric throw is neither too long or too short. The fabric throw can be customized to fit your brand.

 

A (Retractable) Banner Display

Your trade show display would not be complete without a few carefully placed retractable banners. These are easy to assemble and also easy to store for later use. They are also very visible from a distance. Choose something colorful with a witty message on it that reflects your brand, and you will quickly bring potential customers to your booth.

Tabletop Banners—Another Option

You don’t necessarily have to go big and bold with your banners. There is always the option to have a few tabletop-sized retractable banners placed on your booth’s table. You can display different aspects of your products or services in a size that everyone can read from up close. Being specific here with your choices of text and images will help.

 

Get the Trade Show Display You Want

At Specialty Graphic Solutions, we take our time with every sign, so you can be certain that your custom trade show display will stand out from the competition. Give us a call today to get a free quote.

Soup and Sandwich Boards: A Winning Combination

Big city restaurants and small-town diners are often the best places to get a bite to eat when you’re hungry and tired. Travelers come from far and wide, stumbling from feeling famished and thirsty. They happen upon a sandwich board sign for a beloved eatery. Relieved, they step inside and get the meal of their dreams.

All right, so maybe that is a little dramatic. But sandwich boards really can help your restaurant advertise specials, new deals and more. Hungry for some more knowledge about these handy exterior signs? Read on to learn more.

 

The Anatomy of the Sign

Sandwich boards are traditionally made of wood, with a black chalkboard panel on both sides. However, these days, you can get one made out of plastic or even lightweight metal. Your panel can have a section to place in letters, or it can just be the chalkboard or even whiteboard.

Usually, these signs are double-sided, so that passerby from both directions can read what it says. Sometimes they only have one side, though. This works best when the sign is up against a wall for whatever reason. We recommend the double-sided sandwich board, as it is more effective at getting customers to come in.

 

Advertise Your Daily Specials

How can a restaurant benefit from a sandwich board sign? Well, let’s say you’re an Italian restaurant with a delicious freshly-made pasta dish that your chef just thought up. You could write something witty on your sign, or simply just write down the name of your masterpiece plus the price. Informative and delectable!

 

The Future of Sandwich Boards

These days, you have probably seen the single-post sandwich board signs around. These are usually made of a sturdy plastic with a water-filled base for stability. These signs are potentially what all sandwich boards will start to look like. Because they are sturdy and durable, they’re preferable to wood, which can be prone to insect and water damage.

Get Your Sandwich Board Signs Today

Now that you’ve learned more about sandwich board signs, get them from Specialty Graphic Solutions while they’re hot. Specialty Graphic Solutions is the ultimate signage source. Contact us now for a free quote.

Design the Perfect Lobby and Logo Sign

You know, as a business owner, that lobby and logo signs are a crucial aspect of your company’s signage collection. They help make an impact by letting your visitors know who you are, where you’re located and what you’re all about. But perhaps you’re overwhelmed by the choices for your lobby and logo sign. What materials are best? What colors? And which size? These critical questions will be answered in this helpful blog post, so read on to learn more.

 

Lobby and Logo Sign Materials

Your interior lobby and logo sign can be made out of various materials—in fact, in this case, there are many options. Wood may be a good choice for a construction company to show off what they can do. Imagine an imposing yet professional polished wood sign advertising your construction work. Or, perhaps you’re a modern architecture company that wants clients to know that you can work with many different materials. In that case, an acrylic panel that mimics the look of glass could be best. The only limit with supplies is your imagination.

 

Color Choices

With your lobby and logo sign, it is usually best to go with your company’s brand color scheme. This will prevent any confusion from your visitors or clients. However, in some instances, you can get away with a different color scheme if you’re in the process of rebranding. But again, be careful. Consistency is key with color schemes and branding.

 

Size Matters

When it comes to lobby and logo signage, be aware of the size of your particular sign. If you’re a law firm, perhaps big and bold is the way to go. But maybe you’re a small consulting group that wishes to be subtler in your sign choice. Whatever size you choose for your lobby and logo sign, again, be sure it’s consistent with your brand. Otherwise, your customers will end up being confused.

Get Your Lobby and Logo Sign Today

Now that you’ve received some handy tips and tricks regarding the design of your lobby and logo sign, once you’ve made your decision, go ahead and give Specialty Graphic Solutions a quick call. We are your one-stop shop for signs. Contact us today for a free quote.

Yard Signs: An Easy Way to Sell

Yard signs are a popular outdoor signage option this time of year, mainly because everyone is outside enjoying the warm weather. You can advertise any sort of products or services, from pop-up shop sales to real estate and much more. These signs are flexible, sturdy and easy to customize, making them great for a variety of business types. Read on to learn about the basics of yard signs and how they’re an easy way to sell.

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Easy to Install

One of the best aspects of yard signs is how easy they are to install. Simply take the metal or wooden posts and put them into the ground. The panel of the sign, which is where you have your company’s brand, logo, design or advertising message, is handily attached to the posts. These signs are lightweight but durable, making them an excellent idea for a temporary signage display.

 

Materials of Yard Signs

The signs can be either wood or lightweight metal or even a strong plastic. Wood could be nice for a more formal, professional look—let’s say you’re a new architect in town who wants to show off all that you can do. On the other hand, plastic or metal can be useful for limited-time offers (think back to those pop-up shops mentioned earlier) or political campaigns. These options all have their benefits—you just have to choose which would be best for you.

 

Custom-Made and Colorful

Many politicians use yard signs to advertise that they’re running for office and to raise name awareness. Or maybe you’re a real estate agent looking to show off a new housing development or hot condos that are perfectly priced for the right customer. Even small businesses that are having a “grand opening” sale need to get their name out there somehow. Whatever it is you need to sell, yard signs are great for getting the word out.

This type of signage can be colorful—in fact, we’d recommend it. Choose bold primary colors so your sign is easily read at a distance. A white background with red or black lettering is a safe bet.

Get Yard Signs While They’re Hot

The prime time to use yard signs is during the spring and summer, so don’t wait to get yours today. Specialty Graphic Solutions produces top-quality, custom-made yard signs, so give us a call now.

Custom Brass Plaques in Vancouver WA Great as Wayfinding Signs!

Who doesn’t like a good brass section? You have the deep sounds of the tuba keeping the beat, the trombone with its sliding notes, and the trumpet blasting out a catchy melody. Unfortunately, we aren’t here to talk about all that jazz. Let’s get down to brass tacks or, more accurately, brass plaques. We recently had a client contact us for custom brass plaques in Vancouver, WA, and like a well-trained band, the mighty sign makers at Specialty Graphic Solutions worked together to make sweet signage music.

We Provided the Top Brass

Custom Wayfinding Signs Vancouver Wa

We first met with the client for a free consultation to see what he wanted out of the project. The client operated a business out of his home, and he wanted a tasteful and unique solution for directing deliveries to his front door. We recommended brass for class. He thought that sounded great, and once he approved the mockups of what the finished product would look like, we got down to work.

We started with handsome 16.25-inch by 4.25-inch singled sided quarter-inch-thick flat cut brass panels. The letters were done in a custom font that just screams class. The background is painted black with a satin sheen. Once the plaques were ready for installation, we worked with the client’s schedule to install them. We had to drill and tap (or is it “tapp”?) for a stud mount. Next, we added spacers to create a “floating off the wall” effect. In the end, the client was thrilled with the job we did. Now, the deliveries know where to go!

Wayfinding Isn’t the Only Way to Use Brass

Where to buy Brass Plaques in Vancouver WA

Brass is valued because it lasts so long and is easy to clean. All you need is a little hot soapy water, your friend’s toothbrush (don’t use your own: gross), and some elbow grease. If that fails to get rid of all of the discoloration, did you know you can actually use ketchup to finish the job? It’s true! The acidity works wonders. Of course, there are also commercial brass cleaners available if you need your ketchup for your meatloaf.

Also, wayfinding signage isn’t the only use for brass plaques. Brass plaques are also popular for:

Donor Recognition – Just about every charity relies on donors to be able to open their doors and offer services. It’s important to recognize the generosity of these people. This is possible with tastefully designed plaques.

Commemoration – Personalized plaques are the perfect way to commemorate those who have made your company a success. For instance, military and police organizations may install brass plaques to celebrate someone’s decades of services.

Suite Signs – Plaques are used in some of the most prestigious buildings in just about every city in the country to denote different units and suites. Brass plaques are an excellent solution whether you want a custom sign featuring your branding or a standard marker with just a number.

If you’re ready to brass up the place, you can contact the Vancouver Symphony Orchestra for some skilled musicians or the mighty sign makers at SGS for a free consultation on custom brass plaques in Vancouver, WA!