Tips On Using Color Branding To Create Effective Signs

Have you ever ended up at a fast food joint despite knowing full well that it’s absolutely horrible for your body? Or perhaps, you have made an impulse purchase and can’t quite put a finger on why. Believe it or not, the colors used in packaging and signage have a major influence on our buying decisions. In fact, one of the first things people generally notice about a sign is color. To help you take advantage of this information for your enterprise, here are some tips on using color branding for effective signs in Vancouver, WA:

White

Cleanliness and purity are represented by the color white. To ensure messes are identified quickly and spills are easily seen, white dominates the medical field. That said, white is the ideal backdrop to anything you really want to stand out.

Black

In addition to helping us look skinny, black has a mysterious and elegant feel that’s often used by trendy or modern designs. Like white, black plays well with other colors. However, too much black can be a strain on the eyes.

Grey

In design, grey works like a softer black. This makes it a great backdrop as long as you use it with other colors to add variety. Grey is often association with adjectives like secure, stable, and ominous. Best of all, we have more than 50 shades to choose from.

Brown

Brown is an earthy and rich color that is associated with the environment and nature. It’s a welcoming color that symbolizes assistance and warmth. To create a more modern feel for your sign, we dilute brown to create an elegant beige.

Red

Red is the woman at the dance that you can’t take your eyes off of. It represents passion, love, anger, and power. Red symbolizes that your brand is energetic, active, and a leader in the field. Yet, it does have its negative associations, such as with stop signs and ambulance lights.

Green

Green is a calming and healing color. Use it to add an organic, down-to-earth look to your sign or to add balance.

Purple

The color of royalty should be used to highlight aspects of your sign. Since it looks luxurious and attracts the eye, call-to-actions should be in purple.

Yellow

Yellow is a sunny and overtly cheerful color. It’s associated with warm welcomes and is inoffensive. Unfortunately, yellow doesn’t always show up well.

Orange

Contrary to what a popular television show might lead you to believe, this isn’t the new black. It combines the powers of yellow and red: orange is welcoming but powerful.

Blue

Blue is reassuring and serene. Blue should be used to represent security and stability in your branding. Also, keep in mind that blue can also mean sadness.

As you can see, a horse of a different color could have you eating fast food or helping the environment. This makes understanding colors important for crafting signs that drive sales. Fortunately, the mighty sign makers at Specialty Graphic Solutions have this skill on lock. So, if you’re wondering “What color should I use for my signs in Vancouver, WA?”, contact us for a consultation!