A Makeover Story - New Business Signs Brighten NW Women's Fitness

It's a new year and a new look for NW Women's Fitness in Northeast Portland.  And new signs are a major part of the studio's makeover.  

The first part of the sign makeover started with the backlit, marquee signs on NE Broadway. These large, double sided signs are a great asset for the club. There was no reason to change the sign frames or structure -- we simply updated the existing sign panels to reflect the club's new logo and look.

We kicked off this makeover by pulling the old panels out of the sign frames.  Then we cleaned up the old pieces, applied new full color prints on them and reinstalled the bright, new signs in the frames.

The new signs feature a simple and clear message that can be seen and read even as cars pass at fairly high speeds on NE Broadway.  The large, clean font maximizes readability. The prominent new logo brands NW Women's Fitness and makes it easy to identify. And the bold, bright running shoes on the sign draw attention and create a sense of energy.

We also made new promotional signs for the club. The fresh, new look of these graphics will catch the attention of both pedestrians and drive by traffic.  Even though they are made to withstand the elements, these pieces are lightweight and inexpensive.  That means they are easy to change to highlight new products and services at the club.

The awning signs were also updated to reflect the new branding of NW Women's Fitness.  The new look also included new lighting to ensure these backlit signs show brightly even at night.  

NW Women's Fitness specializes in creating a positive and healthy environment for every kind of woman. They emphasize fitness and health from the inside and out by providing classes for all skill levels and interests. The gym even offers personal training and spa services.

At Specialty Graphic Solutions we want your brand to make people look twice with professional visuals. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below or e-mail us at sales@sgsgraphic.com.