If you work the trade show circuit, you know that no two audiences or trade show spaces are ever alike. That's why smart exhibitors plan the booth set up for each individual show. That doesn't mean you can't ever use a set up twice -- but it should be a conscious decision based on the message you are sending and the attendees you are trying to attract.
One company that does a great job creating effective trade show displays is Alde. The Swedish manufacturer of heating systems for recreational vehicles has been working hard this past year to get noticed in the United States.
We've had the pleasure of working with them to produce the essential visuals they need to stand out on a busy showroom floor no matter the size of their booth. From a 30' show stopping display to a simple roll-up banner, the Alde display options shown below offer 3 great examples of Mega, Moderate, and Mini exhibit displays.
This attention-grabbing 30 foot display features a large wall with a video display, interactive tablet and 3D graphics highlighting the many functions of Alde products within a typical recreational vehicle. Brochure racks are supported by the display wall to hold literature for quick and easy distribution.
The booth set up features a spectaular miniature vehicle demonstrating how the actual components of their systems are installed in an RV. Re-usable floor graphics allow Alde to capture the attention of attendees as they look down. And the distinctive, triangular logo actually points visitors further into the booth and back toward the video monitor. This inviting arrangement even has seating and - sincle the show is in December - color coordinated poinsettias.
When Alde needs to make a big impression but doesn't have the space or time to set up their 30' mega display, this easy-to-assemble 20' display system is a perfect alternative.
This lightweight, portable display can be quickly set up by just two people. Simply pop up the numbered frame pieces and then secure the fabric graphics in place. This configuration includes a front counter with fabric graphics on both sides as well as red LED lighting around the countertop to reinforce the warm glow of Alde's heating systems.
When the show ends, the display folds down and packs up neatly into two hard plastic cases for safe shipping and transport.
Some exhibit opportunities offer limited space. A retractable pop-up banner is a great way to get noticed in a small space. The height commands the attention of the attendees and provides a diagram that helps Alde staff explain their unique products. The banner is over six feet tall when on display and rolls back up into its base and carry case for quick transport and storage.
These retractable banners are also a great way to add an extra message to a larger display. For instance, the pop-up in the photo above could be used to co-brand with Winnebago in conjunction with a larger Alde display.
Alde was founded in 1949 in a small town in Sweden. They specialize in heating elements for recreational vehicles that are silent and efficient to create a comfortable and cozy environment when traveling. In 2012, Alde established a location in the United States to strengthen their position as a worldwide leader in heating technology.
At Specialty Graphic Solutions we want your company to stand out in the crowd. Call us at 360-635-5556 or e-mail us at firstname.lastname@example.org if you’d like to talk about your project.
With the right setup and transportation is a snap, allowing you more time to interact with attendees. Need tents, banners or flags for that extra pop? We can do that too.
Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.