Moving your offices to a new location can get expensive. One way you can help cut some of the costs is by bringing as much of your old equipment with you as possible. This includes packing your original signage up and bringing it along. Unfortunately, what works with one location may not work with another. This is what happened to Greycourt. Thankfully, they called in the professionals at Specialty Graphic Solutions to save the day.
Greycourt & Co., Inc. has been giving comprehensive advice to sophisticated investors for more than a quarter century. Before starting Greycourt, founder Gregory Curtis was president of a family office for a branch of the Mellon family. Greycourt has grown into an investment firm that manages about $9 billion in client assets. They operate four offices across the United States, including their recently relocated office on Southwest Washington Street in downtown Portland.
Greycourt came to us because they had a beautiful lobby sign that simply didn’t fit the décor of their new office space. The marker they brought with them was about seven-and-a-half feet long and featured raised letters on a metallic gold “shadow” and mounted on a glass panel. However, the new office had a sleek, contemporary brushed silver look. This wouldn’t do!
How We Fixed This Problem
When Greycourt called SGS to see what we could do, we had to head down to their offices to get a firsthand look before making recommendations. At SGS, we like to recycle or reuse materials whenever possible to save our clients’ money and to save everyone’s environment. Fortunately, our mighty sign makers determined that the reception area sign didn’t need to be replaced. We just needed to switch out a couple design elements.
Our first step was to abscond with the lobby sign (with Greycourt’s approval of course). We realize how important having a lobby marker is to a company, so we worked quickly and with minimal disruption to their business.
Once we were in the shop, we removed the letters and the layer of metallic gold from the glass panel. We then used brushed silver vinyl that matches the new reception desk. And, we were particularly proud that we were able to salvage the raised letters and reapply them to the silver vinyl. Our professionals are just that good.
Finally, we replaced the wood and gold mounting hardware with standoffs featuring a matte silver finish. We could go on about how awesome of a job we did, but instead, here’s what the client has to say: “It looks fabulous!”
You Really Oughta Have Lobby Signs
Clients learn a lot about your business just by looking at your reception area signs. Portland, OR companies can show off their culture and values with the appropriate signage. It works much like how people dress. For example, Portland is quirky and all, but you’d probably be more than a little bit uncomfortable having a guy in a chef’s hat work on your car. Likewise, your interior design firm may not get much business if your reception area sign clashes with the rest of your décor. You want to present a consistent front to build your brand.
Are you ready to brand and welcome visitors to your building with lobby signs? Portland, OR can turn to the mighty sign makers at SGS for all of their signage needs.