“You got peanut butter on my chocolate!”
“You got chocolate on my peanut butter!”
Mergers can get confusing. There are many aspects that need to be considered. For example, what are you going to call yourself? What will the new logo look like? One important aspect that you need to act on is updating your signs with your new brand as soon as possible. LAUDA-Noah recognized this, so they contacted the mighty sign makers at SGS for signage makeovers Vancouver WA consumers would embrace.
I’m Familiar with Noah Precision, but What Is LAUDA-Noah?
Located on Southeast Columbia Way in Vancouver, Noah Precision was founded three decades ago. They were the first to put thermoelectric devices in temperature control systems for semiconductor water processing applications. Last year, Noah merged with LAUDA, a German company, to combine their resources to develop, manufacture, distribute, support, and service heat exchangers and chillers for the semiconductor industry. Still have no idea what they do? No problem! We didn’t know much either before this project. We’ll stick to what we know below.
When a business that brings so much work to our community came to us for rebranding signs for Vancouver, WA, we jumped in our truck and headed to their offices to see for ourselves what needed to be done. There were three separate signs that needed the new logo: an exterior building sign, lobby sign, and door graphics.
How We Tackled This Project
We’ll look at each of the signs we refurbished in turn. First up:
The Overhead Building Sign
The business park LAUDA-Noah is a part of has specific guidelines for what building signs can and can’t look like or be made of. The old sign featured raised sign foam letters with silver laminate that were mounted on a painted sign panel. We brought the sign back to our shop and removed the old letters. For an environmentally (and pocketbook-ly) friendly solution, we reused the old panel by cleaning it and repainting it the color of the building to blend in. We added 2-lb. sign foam letters with silver laminate faces to the panel, which we then reinstalled above the office entrance.
As with the building sign, the lobby sign was also made using foam letters with silver laminate. LAUDA-Noah went with our recommendation to use PVC letters this time, so that we could really make the dark grays and bright yellow in the new logo pop. The sides of the letters were painted to match. We then worked with their schedule to install the new lobby sign on the wall directly behind the reception desk.
White cut vinyl lettering was used for the old logo on the door. Rather than using gray or silver again, we went with white for the letters to help the graphics contrast with the glass of the door. For the non-textual graphic elements, we used a vibrant yellow. To make sure LAUDA-Noah was never without signage, we removed the old vinyl and installed the new on the same day we took down the building sign to bring back to the shop.
In the end, it was precisely what the client wanted. We had another satisfied customer!
Are you in the process of rebranding? Don’t forget your signage! SGS can take over that part of the process. Just give us a call today for a free consultation!