We’re not here to shame anyone, but there are virtually no situations where it’s okay to be naked in public. The only exception we can think of is if you’re a bear trying to steal picnic baskets. And, even then, you should have a hat and tie on. So, why do businesses let their company vehicles go around naked as the day they left the manufacturing plant? When you tastefully clothe your work trucks you promote your business while you drive. Craftworx realized this. That’s why they contacted Specialty Graphic Solutions for Ford Transit Connect van graphics in Vancouver, WA.
The Lowdown on Craftworx
No, Craftworx isn’t a ‘70s German electronic music band. It’s a mobile marine service company run by Nick Orr. They’re a fairly new enterprise and don’t have an online presence yet, so they rely heavily on word of mouth to attract customers who need help with fixing their boats and other nautical machinery.
When a business that does so much to keep local captains afloat came to us for van graphics for mobile service businesses in Vancouver, WA, we had to say, “Aye aye!” Without an Internet presence or physical location, Craftworx needed a way to attract new clients. They regularly traveled to job sites in their Ford Transit Connect van and figured the van could help get the word out. Fortunately, they contacted the right mighty sign makers!
We Went to Work for Craftworx
Our process is pretty simple. We first scheduled a time for Nick to bring his van around to SGS, so we could get a good look at it, take measurements, and do a little photo shoot. The van had camera skills that would impress Tyra Banks. We then got a vector version of Craftworx’s new logo from Nick. We had everything we needed to do an awesome job.
We first created a basic, professional design incorporating all of the info Craftworx wanted: their logo, phone number, and email address. Next, we cut and prepped the graphics in our shop. We then scheduled a time when Nick could drop his van off for a few hours. When he got back, his mobile advertisement was ready for the roads. Now, instead of a naked van, he’s exposing his brand using van graphics.
Why You Should Consider Vehicle Graphics
The best thing about these graphics is that they work for you 24 hours a day, seven days a week for several years. For example, let’s make a conservative estimate that your graphics last for three years (most last much longer than that). If you spend $500 for your vehicle graphics, that means you’ll have spent less than 50 cents per day over the lifespan of the graphics. That’s less than the change you scrape together from your car’s dashboard to pay for half an hour of parking at a meter downtown.
Are you ready to have your company vehicles market and brand your enterprise? If so, contact the mighty sign makers at SGS for a free consultation and quote on vehicle graphics!