Why Color Matters in Marketing

What brands come to mind when you see the color brown? You likely think of UPS or maybe m&ms. Red may inspire thoughts of Coca-Cola or YouTube. And, you may have a hard time blocking out visions of the Golden Arches of McDonald’s when you envision yellow. I’m not some sort of crazy mind reader, so please stop yelling at me to get out of your head. This is all just part of the psychology of colors that marketing powerhouses have spent millions or maybe even billions to try and understand. Fortunately, we’ll let you read this blog for free to aid you in using the right colors in your signage in Vancouver, WA.

Let’s Throw Some Numbers at You

A recent study at the University of Amsterdam found that 67 percent of children two and three years of age were able to correctly match products and logos. This number jumped to 100 percent for eight-year-old kids. Since it’s unlikely toddlers are reading Amazon reviews or making many buying decisions for their families, it’s much more likely that they’re able to recognize logos because of the colors and shapes companies use.

Color matters when it comes to branding and marketing

Color matters when it comes to branding and marketing

Do you need more evidence of why color matters in marketing? No problem! HubSpot once wanted to find out if changing the color of a button on their site would change their conversion rates. Their first test pitted green in one corner against a fiery red opponent. When the dust cleared, they were surprised to find that the red button outperformed the green button by more than twenty percent. That’s significant.

We’re kind of nerdy when it comes to our research, but we think it helps us to serve you better. So, here’s one more from KISSmetrics. Their study tried to determine what colors worked best when building an app. For both men and women, blue and green were popular while brown and orange were hated. Women particularly loved purple while men hated that color. Men loved black, but women hated gray. The take-home message from this study: make your signs brown and orange if you don’t want to appeal to men or women.

Yes, But What Do the Colors Mean?!?

If you read our blog on the regular, then you should already have an answer to this. We forgive you if you happen to miss a post here and there. You can go back and read our tips for choosing colors. If you don’t want to click, here’s a quick rundown of what different colors make consumers feel:

  • Pink – sexuality, love, nurtured, warmth, sweet
  • Orange – determined, enthusiastic, stimulates mental activity, creative
  • Green – peaceful, calm, hopeful, trust, relaxed
  • Blue – calm, clarity, conservative, comfort, trust, confident, understanding, faith
  • Brown – support, dependability, reliability
  • Black – serious, luxurious, bold
  • Purple – romantic, glamor, introspective, nostalgic, power
  • Yellow – energetic, joy, fresh, alive
  • Red – intensity, trust, emotional, aggressiveness

Does this sound like a little too much to digest? Don’t worry! We keep a full team of mighty sign makers on staff to address this specific issue. When you contact Specialty Graphic Solutions, we can help you choose the right colors to produce your intended results. Contact us today to get started!