There are stores and restaurants in Portland that don’t have any identifying markings. They instead rely on word-of-mouth and online publicity. And, even then, they need to have extraordinary products and services to keep people coming back. This might work if you’re trying to market to hipsters, but these enterprises are the exception rather than the rule because they’re essentially missing out on attracting foot traffic and building their brand in favor of creating a mystique that generally fades in time.
On the other hand, you stand out in a crowded marketplace when you put retail store signs in Portland, Oregon to work for you. Fortunately, Specialty Graphic Solutions has markers that will attract your target audience, even if it’s hipsters.
A-Frame Sidewalk Signs
A-frame sidewalk signs are the land mines in retail war. They’re what you’re trying to get consumers to run into and take notice of. We recommend putting these in any areas that get a lot of foot traffic. These signs are ideal for displaying your store’s name, logo, and colors to boost your brand awareness. You can also use them to list your products and services. Bars and restaurants use these signs to promote their daily specials.
Swooper flags are great for catching the eye and bringing attention to your storefront. The wind from passing cars or the many Pacific Northwest storms keep your message flapping. And, the flags can be quite tall, so they’re visible from great distances. Swooper flags are the perfect way to promote annual sales events. And, we can provide you with a number of different fabric flags to install on the tip-proof post. For instance, when it is near the holiday season, one of our clients likes to use a flag to promote their gift wrapping services.
Exterior Hanging Banners
From the moment the ink dries on your lease, you can start putting hanging banners to work for you. In fact, you don’t even have to wait for the ink to dry. Just have your “Coming Soon” banner with your custom branding ready to display at your venue before you even go to fill out the paperwork! And, down the road, we can update your banner with specifics, like your grand opening date. Hanging banners are also useful for promoting your secondary services, such as online sales, catering, or chainsaw juggling.
Menu Board Signs
The word “menu” is forever associated with food. And, menu board signs are a popular solution for restaurants, but dining establishments aren’t the only ones benefitting from these markers. Hair and nail salons use menu boards to list their services and prices. One of our clients offers mail room services, and they make great use of menu boards to list what they can do along with how much they charge. And, as prices change, we can sneak in like ninjas and update the signage.
If you’re finding that your sign-free business plan is no longer attracting the clientele you’re seeking, contact the mighty sign makers at SGS for judgement-free help outfitting your venue with essential retail store signs in Portland, Oregon.