Let’s start off today’s blog with a mental scenario. Let’s say you’re driving or possibly even walking the streets of Vancouver when hunger pangs strike. You thought you’d skip breakfast to help maintain your figure, but now, it’s early afternoon, and you’ve neglected to feed yourself. You need food! But, where should you go? Are you going to trust that diner with the outdated and busted signage? Or, are you going to step into the café with the new vibrant markers? The choice is pretty obvious.
When people are famished, they’re going to check out their surroundings for the best restaurant that isn’t likely to lead to food poisoning. And, they’re going to choose the eatery that’s clean and clearly pays attention to the details. After all, clean signs mean clean kitchens and fresh food. Are your signs so disheveled that they’d induce Chef Gordon Ramsay to unleash a string of expletives? Then, it might be time to check out these signage solutions for restaurants in Vancouver, WA.
Step One: Entice Customers with Exquisite Exterior Signs
Getting hungry diners through your door is your first step. Exterior signs are crucial for this. Even if consumers have been to your place before, you still need to work at drawing them back in. Custom banners are an effective way to showcase some of your top-selling dishes in full color or to advertise your daily specials.
Window graphics will help you kick it up a notch. Bam! As you see with Bleu Door Bakery, we created pieces of flair that perfectly complemented their branding for a sophisticated appearance. The window graphics also served a utilitarian purpose in listing their hours of operation and some of their offerings.
Step Two: Get Diners to Buy Stuff with Interior Signs
Ease of use and aesthetic appeal should be your top concerns when designing and picking interior graphics for your restaurant. Every eatery can benefit from menu boards. With most menu boards, you can grab the attention of foodies, highlight whatever menu items you want, and update your information easily.
Get your floor and walls in on the graphics action as well. You can set the mood for patrons the moment they enter your door with floor graphics featuring your logo. Or, display wall murals that are evocative of your cuisine. Vinyl graphics provide seemingly endless ways for you to boost your brand awareness and beautify your interior.
Step Three: Profit!
Essentially, new signage on the interiors and exteriors of your restaurants will assist you with:
- Catching diners’ eyes
- Increasing sales
- Acquiring new customers
- Building brand recognition
- Promoting menu items
This all adds up to big profits, which are generally hard to come by in the restaurant industry with its razor-thin margins. The mighty sign makers at Specialty Graphic Solutions are proud to supply the broadest range of restaurant signs in Vancouver, WA. Contact us today for a free consultation and estimate if you are interested in learning more. After all, you never know when Chef Ramsay might stop by.