With all of the money you spend on buying, insuring, and maintaining your fleet vehicles, it may be hard for you to loosen your purse strings for yet another expense. However, if you want to be sure that you have any money in your purse (or wallet or bank account) in the future, it’s imperative that you make the minor investment in fleet graphics in Portland, Oregon.
Let’s look at a fictitious example…
Business A performs incredible work. Their competitor, Business B, performs okay work. They get the job done, but it’s nothing to write home about. Business A uses plain work vehicles with no identifying markings. When they’re on the job site, no one can tell who’s performing the excellent work. Business B has fleet graphics. You can easily tell who’s on the job wherever they may roam.
Now, let’s fast forward to a few months later, and you’re in need of the services that both Businesses A and B provide. Who’re you going to call? It’s unlikely you’ll call Business A - even though they do superior work - because you don’t even know their name. On the other hand, Business B does a passable job, and you’re familiar with their brand. Even if you did know Business A’s name, you’re likely to forget it by the time you need their services. But, if they had vehicle graphics, you’d be reminded as you saw their trucks on the road.
Don’t Be Business A
Is your organization the Clyde Drexler of its industry, but you can’t seem to find enough work? Maybe it’s time for a little investment in vehicle graphics to really boost your name recognition. Here are our slam dunk recommendations:
Truck Lettering – We recommend vinyl lettering to enterprises that want to put their name on their entire fleet without breaking the bank. There are dozens of standard colors and fonts to pick from. Or, we can custom print your letters to match your other marketing materials. If you really want to turn heads, consider metallic, neon, matte, carbon fiber, or reflective vinyl styles.
Spot Graphics – Also referred to as vinyl decals, spot graphics are the most affordable way to put your logo on your fleet. They can also be used to highlight pictures of your handiwork and best-selling products. Spot graphics work perfectly in conjunction with vehicle lettering.
Perforated Window Vinyl – What kind of irresponsible moron covers up their windows with graphics? Woah, hey, let’s not judge just yet! With perforated window vinyl, you can cover any of your rear windows with your marketing message while still allowing the driver to see out. The secret is tiny holes. We only provide this for rear windows, though. We’re not irresponsible morons!
We’ve discussed a lot of budget friendly options above, but if you really want to get the attention of absolutely everyone, we recommend full vehicle wraps. These are a little bit pricey, but they make a big splash.
If you’re tired of losing work to businesses that simply aren’t as good as your enterprise, contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on fleet graphics in Portland, Oregon. We’ll help you out.