No, we’re not talking about displaying posters of that Wesley Snipes vampire movie from the ‘90s. In fact, blade signs do not involve swords, knives, or weapons of any sort. However, they are a force to be reckoned with in the signage industry.
If your shop is situated in one of the Portland neighborhoods that gets a lot of pedestrian traffic, you could be missing out on a great opportunity to lure in new clients if you don’t have a blade sign. These markers are designed to catch the eyes of passersby and expose them to your branding. Fortunately, Specialty Graphic Solutions is your blade signs for retailers in Portland, Oregon ninja master.
Tell Me More about These “Blade” Signs
Have you ever started your own business? If so, you probably heard some old-timer make a comment about “hanging out your shingle.” You might have dismissed them as kooky, but they were making a reference to the simple sign that was used years ago to let others know that you were selling something. This shingle would extend straight out from, or perpendicular to, your building. For instance, a doctor or lawyer may hang out a shingle with a symbol for their industry.
Flash forward to the modern high-tech days, and you can find blade signs that are quite simple or lighted and intricate. We usually recommend blade signs for:
- Areas with frequent foot traffic
- Strip malls
- Stores with sidewalks in front
- Downtown boutiques
Why Use Blade Signs?
Let’s go for a mental walk. Most businesses know to put a sign over their entrance to let consumers know “Hey! We’re here!” These signs are usually flush mounted on the face of the building, so you can only see them as you approach the building head on, but here we are on our mental walk – watch out for that dog doo – and we aren’t coming up on the stores face on. We’re coming from the side. We don’t know what stores are up ahead.
Okay. Let’s stop walking now. You can count those steps toward your FitBit total. How could this above confusion about what stores are ahead be fixed? That’s right: Just install blade signs. Here are some other benefits to blade signs:
- Stores within Stores – Do you operate a shop that’s located in an arcade (think covered passageway with shops, not video games) or within a larger business or super center? Let consumers know where you are from afar with a blade sign.
- Get’em Coming and Going – Most blade signs are double sided so that people can see them from at least two directions.
- Attract Traffic – Blade signs are specifically designed for people walking, biking, rolling, riding, or slithering by.
At SGS, we offer customized blade signs that are specifically tailored to fit the needs of your organization. We don’t believe in cookie-cutter solutions. We listen to your vision for the project and come up with recommendations that fit your goals and budget.
Get started today by contacting our Mighty Sign Makers for a free consultation on blade signs for retailers in Portland, Oregon.