Small business owners are the backbone of America, but marking your territory in the business world takes a good portion - if not all - of your cunning. Smart entrepreneurs are increasingly outfitting their company vehicles with graphics to increase their exposure. Soapy Dogs wanted to put their paw prints all over the pet grooming market in Northwest Oregon, so they contacted Specialty Graphic Solutions for vehicle graphics for mobile dog groomers.
The Low Down on Soapy Dog
Based in Gresham, Soapy Dog is a mobile pet grooming company owned by Tank and Tiffany Wright. A lifelong Gresham resident, Tank is a certified groomer in the State of Oregon and a member of the American Groomer’s Association. They provide a long list of grooming services, including brushing, main trimming, ear cleaning, ear plucking, warm baths, paw trimming, gland expression, haircuts, treatment for dry skin, teeth brushing, flea and tick treatments, de-matting, and bikini waxes. Okay, we may have made up that last one, but you get the point: they do everything!
When a business that does so much for local furry friends came to us for vehicle graphics for mobile dog groomers, we jumped at the chance to be of assistance. You see, mobile dog washing is one hot industry today. Clients are willing to pay a premium for a professional pet service to come to them and provide grooming service. Soapy Dog needed a way to get a leg up on the competition by getting their name out there. Fortunately, we had just the solution.
SGS Did a Doggone Good Job
Our first step was to meet with a dog. Beanz the Boston Terrier is one of two dogs owned by the Wrights, and Beanz is the inspiration for their logo. They wanted to incorporate their logo and contact information into their attention-grabbing graphics. We put our mighty sign makers on the job and created a mock-up of what their mobile unit could look like. They loved the design, so we got down to work on it!
We printed the graphics on top-quality vinyl films with high-contrast color for added visibility. You can see how the blue pops out against the white van. And, since the van is going to be the primary source of advertising for the client, we also made the telephone and website stand out. Once the graphics were all printed, we added an overlaminate to ensure they would look their best for years to come.
Next, we scheduled a time to install the wrap when the mobile unit wouldn’t be full of adorable pups. We worked quickly but carefully. We wanted to get Soapy dog back on the road as soon as possible, but we refuse to compromise on quality. In the end, the Wrights loved the job we did. Now, they’re exposing their branding to tens of thousands of consumers each day as they travel the roads of Northwest Oregon.
Soapy Dog isn’t the only business we serve. If you’re situated in or around Vancouver, WA or Portland, OR, we can help you boost your brand awareness and drive sales. Contact SGS today for a free consultation!