As a certain popular television show on the Independent Film Channel likes to say, “The dream of the ‘90s is alive in Portland.” And, what’s more ‘90s than rollerblading? Fortunately, Stumptown likes to take it even more old school. With Oaks Park Roller Rink and the World Champion Rose City Rollers in town, quad skating is much more popular ‘round these parts.
Of course, none of this has anything to do with today’s blog topic aside from us proclaiming that you should take the blades off your feet and put them on your venue. We’re talking about blade signs, and they’re all the rage among neighborhood boutiques that rely on foot traffic to drive sales. Thankfully, Specialty Graphic Solutions is your number one source for blade signs in Portland, Oregon.
Blade Signs Are Old School
Gather around, youngsters, while we tell you the story of the blade sign. It used to be that when you were starting out in the business world, it was referred to as “hanging out your shingle.” This was a simple sign that let people know that you were selling something or providing a service. The “shingle” would extend out perpendicular from your shop.
In 2017, the shingle has been replaced by a variety of different materials, including aluminum composite panels, and your blade sign can be intricate and lighted or simple. Blade signs are a must if your enterprise is situated in a strip mall, downtown, in areas with heavy pedestrian traffic, or in a venue with sidewalks in front.
You Need a Blade
Sure, anyone can find a business when they’re looking directly at it. In all likelihood, you have a building sign that is flush-mounted to your venue to make it easy for people to find your place while looking at it head on. But, if your customers are part of the FitBit (or FakeBit) revolution, they’re probably doing some high-armed walking down the sidewalk. They’re coming at your business from a harsh angle. There’s no way they’ll see your flush-mounted sign. This is where blade signs come in handy.
Blade signs are mounted so people can see your store from far enough away that they can stop their exaggerated arm motions and enter your boutique safely. Most signs are double sided, so consumers can see your branding as they walk up AND down the sidewalk. We can even hang your marker with ornamental brackets for added chic. And, blade signs are specifically designed to catch the eyes of people riding, walking, slithering, rolling, or biking by.
If your shop is situated in a larger business, super center, or arcade, you can let shoppers know where you are from great distances with a blade sign.
At SGS, our blade signs won’t cut you, but they sure look sharp when we customize them to meet the needs of your company. We don’t believe that one size fits all. That’s why we listen to your goals for your signage and come up with suggestions that fit your budget and vision.
For a free quote on blade sings in Portland, Oregon, contact our Mighty Sign Makers today!