Have you ever wondered why the candy bars are always next to the cash registers at grocery stores? As you watch the conveyor take your food far away from you rumbling stomach, you might be tempted to buy one of those candy bars. Maybe you do. Those candy bars are where they are for a reason. There’s a good chance you’re hungry after food shopping and once you’re in line, there’s nowhere to go but to the lonely streets of Chocolate Bar City, where everyone regrets. This precise type of marketing can be done with signs too. Using the clever deployment of retail and point of sale signs, you can increase the visibility of your products at the most beneficial place.
Pick the Best Spot
Retail and point of sale signs are meant to display products and specials in a way that focuses attention on products you want to sell. But they have to be placed carefully and have the right kind of message. You don’t want to trick people into purchasing your products, you want to show people the top qualities of your products at a place they’ll be noticed.
For example, like the candy bars at the checkout counter, you might want to put an advertisement for your member rewards service at the point of sale (POS). The POS is where you sell your items. It’s where the customer pays for their purchases. So, if you have a member rewards program and you offer a ten percent discount on your first purchase when a client joins, having a sign that says that at the place where your customer pulls out their wallets can get that noticed more than having it on a clothing rack. It’s all about location.
Pick the Best Graphics
Using the right image for your retail and POS signs is important. You’ll want to be smart about what images you display. You’ll want to showcase your top selling items, the one’s that bring people back. Particularly if you own or operate a restaurant, the choice of images can be enticing enough to up-sell items without even pushing your guests.
For example, if you use a menu board at the POS in your restaurant, a couple of alluring images of your best-sellers will encourage people to buy them. Or advertising your margarita special with a cool and refreshing graphic at the tables of your eatery can boost your margarita sales with minimal effort.
Retail and Point of Sale Signs Just for You
When it comes to retail and point of sale signs, smart solutions work well. At SGS we’re mighty smart. We make sure that your retail and POS signs suit your needs perfectly, have the images you need and can work where you need them to work. That’s why we provide multiple options for these signs. Menu boards, magnets, posters: whatever type of signage will fit your POS, we can provide a perfect solution.